. >> rose: we all know moore's rule. what's the rule about the acceleration of processors today. >> moore's law is a very interesting thing right now. we can see just a if couple of generations out of the process technology where it's not clear that you get the economic benefit anymore. what happens is -- >> rose: you don't get the economic benefit-- >> a couple generations from now. which by the way are happening very fast. we'll go through new process technologies in the chip side upon, you know, a new one everyone year, basically, year, year and a half. so we where getting to the point where you can see out there, there might be a problem. we might not be able to get all this economic benefit, which there's a lot of value creation in the world based on the fact that chips keep getting cheaper and cheaper and have more and more functionality in them. hopefully, smart engineers will come about and fig outer this is how we're going to get that next step and get the cost down. but right now, it's a little worrying. we do